AWARD School

Sydney, NSW (2024)

AWARD School.
It's where David Droga got his hands dirty
and took his first steps into the advertising world.

Though I didn’t achieve top student status like him,
I made one work on the wall.

But I know one thing that he doesn’t know.
If you want to know it, please reach out to me.

My Role :

Creative (Copywriting / Art Direction)

Brief 1 (Print ad) : Ironclad Pan

Proposition: A non-stick pan that will last.

Brief 2 (Print Campaign) : Removery Tattoo Removal

Proposition: Nothing needs to be permanent.

Insight: The sense of removal is inherently embedded in every tattoo.

Idea: A tattoo that can be permanently undone.

Brief 3 (TVC) : AncestryDNA Test

Proposition: Find the real you.

Insight: People's origins are usually from elsewhere.

Idea: Highlight the irony of how everyday racism is blind to questioning the real you.

Brief 4 (Audio) : RSPCA Pet Charity

Proposition: Keep your housecat in the house.

Insight: Roaming cats kill native animals, especially birds.

Idea: Demonstrate how allowing housecats to roam outside affects the ecosystem.

Brief 5 (Social) : LIFX Smart Lights

Proposition: Control your mood.

Brief 6 (PR) : Flavedo & Albedo Cosmetics

Proposition: Cosmetics shouldn’t come packaged in single use plastic.

This idea is on The Wall

Brief 7 (Digital) : Bumble Dating App

Proposition: The dating app that empowers women with every connection.

Brief 8 (Direct) : Tesla Electric Cars

Proposition: Make up your own mind about whether an EV is right for you.

Brief 9 (Integrated) : Exceptional Alien Travel Guide

Proposition: Curators of culture are now your travel guides.

Brief 10 (Commercial Creativity)

Proposition: Keep Aussie Music Festivals Alive

Let's keep in touch!

If you're looking for someone to help you coming up with creative ideas or designing experience for your business.

Contact me at tinsiridej@gmail.com