Wheel For One

The world's first single-cabin ferris wheel

Client:

KFC Thailand

When you think of KFC bucket... it reminds you of 'sharing' right?
But the truth is, not everyone loves sharing.
Whether they're just introverts, on a diet, or on a budget,
KFC wants to offer something tailored to their needs.

So we introduce 'Bucket For One', a bucket made just for one.
And we launch on the loneliest day for singles... Valentine's day!
To show that it's totally okay to enjoy 'me time'

But we didn't stop there.
We take you to the solo dining experience to new heights.
With 'Wheel For One', the world's first single-cabin ferris wheel.
Away from all distractions, so no one can bother you.

My Role :

Creative / Copywriter

Awards / Recognitions :

3x Crystal - Mad Stars 2023
Campaign Brief - The Work 2024

Let's keep in touch!

If you're looking for someone to help you coming up with creative ideas or designing experience for your business.

Contact me at [email protected]