To refresh the brand identity of Meridian Brand,Thailand's premium local brandy celebrated for its smooth taste and rich flavors, we introduce the concept “Smooth on Top.” This serves as a bold statement from the brand, encouraging everyone to embrace life’s moments with effortless smoothness.

The campaign kicks off with a concept film that portrays three everyday scenarios: at work, on a dinner date, and at a party. Each shows a not-so-smooth moment before Meridian Brandy steps in as the hero, elevating the drinking experience and restoring smoothness in life with its signature refined taste.

To differentiate from other brandy brands, we reposition Meridian as a “tropical brandy”, a product deeply rooted in craftsmanship. Through the product film, we tell the story of how Meridian Brandy is crafted using traditional methods, reinforcing its originality and premium quality.

Finally, we host the “Smooth on Top” event, inviting celebrities and KOLs to immerse themselves in the Meridian world. The event narrates the making of the brandy and showcases a 4-Flight tasting journey, bringing smoothness to life through taste, storytelling, and experience.